As per Desiree Peterkin Bell, you must understand what a crisis is and how to respond in a timely manner as a manager. A crisis management strategy is crucial for your firm. There are several components to crisis communication. A vast database of contacts, numerous messages, holding statements, and templates are among these factors. You must understand how your personality type might influence your response to a crisis. Then, you should develop a communication strategy that will assist you in dealing with the circumstance.
A crisis may be technical or confrontational, financial or natural. Organizations must have a crisis communication strategy in place to guarantee that internal and external communications are maintained in the event of an emergency. In addition to internal communications, crisis management necessitates that the whole organization understands how to respond via social media. The director of university communications serves as a liaison between the CCT and the Emergency Resource Team (ERT). This individual gives current information on the crisis. During a crisis, the Director of University Communications/Public Information Officer is in charge of all communication-related matters. The Director of University Communications assesses the crisis's facts to establish the proper response and action plan. Involving more members of the university's communication staff is possible. Desiree Peterkin Bell disclosed, in times of crisis, precision is crucial. People want reliable information, and even under extreme time constraints, errors and inaccuracies are inevitable. Inaccurate and false remarks are detrimental to an organization's credibility and reputation. The greatest method to maintain precision is to talk in unison. If a single group talks with a consistent voice, the public will feel more linked to a catastrophe. In the early phases of a crisis, it is possible that your company may not wish to announce the situation on its website. Many companies presume that stakeholders will not be informed elsewhere, but this is not true. Taylor and Kent (2007) and the Corporate Leadership Council emphasize the significance of a highly functional website. Not only is it essential to have an efficient crisis website, but also to have an accessible web presence. A crisis necessitates rapid response and calls for a departure from normal procedures. A crisis varies from an ordinary occurrence in terms of its scale, the strain it places on communicators, and the immediacy with which it requires a response. A crisis communications strategy can aid in the prevention of tragedy. Developing a crisis communication strategy can help you avoid the worst-case situation and respond quickly and effectively. In Desiree Peterkin Bell’s opinion, there are many different theories of crisis communication, but they all aim to increase the efficacy of communications. According to the attribution hypothesis, an organization's crisis reaction affects its public image. According to the attribution hypothesis, when people blame a firm for a crisis, the company's reputation suffers. In contrast, the situational crisis communication theory is based on the situational theory, which advises a crisis response plan depending on the likelihood of a particular type of crisis. The crisis life cycle notion is comparable to the three-stage process. The life cycle of a crisis consists of three stages: prevention, mitigation, and recovery. The last phase focuses on averting future crises by recognizing their root causes and implementing preventative measures. In the chronic phase, the crisis's impacts are still felt. To mitigate the negative impacts, a team devoted to the avoidance of future disasters may be developed. A consensus on the concept of a crisis is difficult to reach. Nonetheless, many academics concur that there are defining characteristics of a crisis. Included in the definition of a crisis are its intensity, the stakes involved, and the urgency of the issue. In a time of crisis, the organization's stakeholders must move swiftly to protect its integrity. The original and most often referenced definition of crisis.
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